$71 million to start a new drug Mid-level pharmaceutical brands invest typically $71 million in marketing between Phase III trials and the 1st year in the marketplace, according to a new report from LEADING EDGE Information male enhancement pills . Mid-level medications are those items slated to peak at annual product sales of less than $1 billion but a lot more than $500 million. The biggest of these products have a shot at blockbuster status , but many drugs shall fall well shy of that mark. The study, Pharmaceutical Item Commercialization: Phase III to Post – Launch Resource Allocation, examines marketing investments for 16 brands.
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